Our story
Fashion that fits every story,
every body, every occasion
OOTD India was built on one simple belief: clothing should feel personal. Not mass-produced.
Not one-size-fits-all. Made for you, stitched with care, delivered to your door.
- Based on Chennai
- Made with care
- Global fabrics
- Pan India delivery
The story behind OOTD India
We started because we were tired of ill-fitting clothes
Finding an outfit that actually fits your body, your budget, and your style has always been harder than it should be. Mass-produced clothing never quite gets it right. Custom tailors are expensive and unpredictable. And online shopping is a gamble.
We wanted to build something that felt like your own personal tailor but accessible to everyone.
— Founder, OOTD India
Not just a store. A relationship.
How we got here
Our journey
-
2021
The idea takes shape
Started as a small custom stitching service in Chennai — just one tailor, one designer, and a lot of ambition.
-
2023
First online orders
Launched a basic website. First 100 orders were all custom stitched. Every piece measured and stitched by hand.
-
2025
Ready-made range added
Introduced ready-made kurtis, maxi dresses, and kurti sets — curated designs that could ship in days.
-
2026
Global fabrics library
Built a sourcing network across India and abroad — Indian cotton, Banarasi silk, Korean linen, imported chiffon and more.
The person behind OOTD
HARI
Founder & Creative Director
Finding an outfit that actually fits your body, your budget, and your style has always been harder than it should be. Mass-produced clothing never quite gets it right.
By the Numbers
OOTD India in numbers
A timeless silhouette crafted from our premium silk blend collection. A timeless silhouette crafted from our premium silk blend collection.
A timeless silhouette crafted from our premium silk blend collection. A timeless silhouette crafted from our premium silk blend collection.
A timeless silhouette crafted from our premium silk blend collection. A timeless silhouette crafted from our premium silk blend collection.